Our Impact & Program
We strive to empower, inform, and build trust with Black Americans, and then leverage that trust to drive civic engagement.
In 2020, survey results from our subscribers reported they trust PushBlack more than many mainstream media outlets or leading political figures, including Michelle Obama herself.
This trust forms the foundation of our ability to drive civic engagement and enact narrative change on a significant scale. The impact of our efforts speaks volumes:
By The Numbers
400 Million Voting Messages
Since 2020, we have harnessed the power of our audience, encouraging them to share over 400 million personalized voting messages with their friends and family members. Through these messages, we have sparked conversations, mobilized individuals, and propelled voter engagement to unprecedented levels.
100,000 Voters Registered
SOur year-round voter registration program has registered more than 100,000 voters. We are committed to expanding access to democracy and creating a more inclusive and equitable society, which serve as a cornerstone of our work.
1 Billion Messages sent
We have sent one billion messages filled with empowering and informative stories. These messages act as a powerful force, challenging and replacing harmful white supremacist narratives with uplifting narratives centered on Black liberation. In doing so, we create a more accurate portrayal of our community's power and resilience.
Our Civic Engagement Program
Black voters are being disenfranchised. That disenfranchisement happens through legislation, as well as media and misinformation that seeks to devalue or dismiss Black votes. This leads to ripple effects where Black interests and issues are continually underrepresented in our government and legislation.
Our civic engagement program combats this by mobilizing Black Americans to get out the vote.
We tell empowering stories that build trust with our readers and motivate them to become digital organizers in their own communities. Since 2018, this has resulted in turning out more than a million Black voters who otherwise would not have voted.
Historically, campaigns and organizations have struggled to get people to share personalized GOTV messages at any scale. However, our work solves this issue and will continue to expand in scope and impact as we develop more civic engagement campaigns.